Episode 1 (video)
Hi - Peter Koning here. I’d like to get your feedback on this. Watch the video and then tell me what’s the biggest question you have about using Facebook for marketing your business?
Hi - Peter Koning here. I’d like to get your feedback on this. Watch the video and then tell me what’s the biggest question you have about using Facebook for marketing your business?
May 19th, 2008 at 9:48 pm
Be the first to comment!
May 19th, 2008 at 11:12 pm
Obviously you cheated Peter
Here is a question…
What is the best way to collect email addresses from your landing pages and still remain within Facebook rules which prevent a typical squeeze page approach?
May 20th, 2008 at 1:48 am
Well that was the biggest teaser video I ever seen.
I guess the big tip is to get lots of affiliates to promote your product by ranking high in the Clickbank market place.
Are there differences between MySpace and Facebook marketing ?
What are the advantages in having multiple accounts in both ? e.g. one for each website your own ?
May 20th, 2008 at 2:07 am
@Andy - I haven’t seen any issues with using Facebook Social Ads to send people to a page where “registration is required” as long as you say it in the ad. Another option is “popover ads” that glide in after a while and offer e.g. a free course in exchange for the email address signup.
@Danny - Yes I’ll admit I’m stirring the pot
The main diffferences between MySpace and Facebook are the demographics. MySpace = much younger market, more consumers, heavy music focus, noisy pimped profiles vs Facebook = wider cross section, b2b, professionals, cleaner interface and less cluttered profiles.
May 20th, 2008 at 4:10 am
Does the paid ads at facebook really get visitors? What is the effective method of promotion at facebook?
May 20th, 2008 at 8:09 am
I didn’t understand much the part about the ads, please explain better in next video.
May 22nd, 2008 at 5:12 pm
Gosh. i was at this Blog very early this morning just after i got the mail.. i shuda commented 1st! just noticed the window still open! Anyways, ill be keepin track of this blog over the coming weeks.. ive already learned a bit.. Social Marketing is a lil new to me!
Best Regards
JD
May 23rd, 2008 at 4:33 am
Biggest question is how can this truly be considered legitimate or even productive in the face of I.T. departments inevitably turning off access to facebook by staff at work. As an IT Director, I frown on any of my staff using facebook or any external social network or even MSN chat, at work on our network. Facebook is often considered personal and being caught spending time inside it during work hours on work computers can be considered suspect. Yes, I know…this might create the buzz the marketers like because of the perceived value that something is banned, but how can this be considered legitimate to CXX roles who need to give approval.
May 23rd, 2008 at 5:01 am
Hey Rod - thanks so much for the post. I hear your concern and having worked in IT/support myself in my “pre-internet marketing MBA” life I can relate to what you’re saying.
I think your comment raises the discussion way beyond using Facebook for marketing.
This is not about buzz for marketers. It’s about changing the paradigm of how you view your business, your customers, your employees. It’s about becoming more transparent - yes very scary for most businesses beyond solopreneurs who are used to mixing their personal with business life.
I’m not suggesting you and your staff go on Facebook all day long. With some small changes and maybe a pilot project you can manage yourself, and with some structured processes that are already proven to work, is it not worth trying?
I’ll end with a link to this post - made almost a year ago but it covers much of this topic and the ending post sums it up better than I ever could.
-Peter